Research Methods

Flowlytics runs 87 research methodsinside one connected evidence system.

The platform does not treat methods as isolated templates. Each method uses system-fed project context, pulls from the evidence already in play, and contributes back to the reasoning the team will rely on later.

Method library

87 live methods

One shared registry powers the full library rather than a scattered set of disconnected pages or prompts.

What users see

Prioritised by readiness

Methods surface according to evidence strength, project context, and whether the team is actually ready to run them.

How they behave

Context-fed, not generic

Each method is grounded in the active project rather than reusing filler or hardcoded category assumptions.

Why it matters

Evidence stays connected

Outputs feed the wider strategy system so findings do not get stranded in one-off readouts.

How the library works

The platform does not show every method with the same weight.

Inside Flowlytics, research methods are grouped by how useful they are right now for the active project. That keeps the library usable instead of forcing teams to sort through a long flat list every time they need to move forward.

Worth Running Soon

Useful, but not the first move

These methods still add value, but they sit behind the strongest next steps until the immediate gaps have been handled first.

Lower Value

Runnable with weaker payoff

The platform keeps them available without pretending they deserve equal attention in the current decision frame.

Not Yet Worth Running

Still needs more context

If discovery is incomplete or the evidence base is too thin, the method stays visible but clearly positioned as premature.

Method coverage

The library covers the full path from early discovery to decision-ready strategy.

Flowlytics is not limited to one kind of research. The registry spans discovery, synthesis, framing, messaging, prototyping, optimisation, and the support work needed to make the final recommendation defensible.

20 methods

Analysis & Synthesis

Turn scattered findings into usable logic that can support a recommendation.

  • Taxonomy Generation
  • Metric to Insight Mapping
  • Cross Segment Comparison
  • App Mapping
10 methods

Discovery & Research

Build the market, competitor, and audience picture before assumptions start hardening.

  • Market & Competitor Research
  • Deep Internet Research
  • Market Pulse Analysis
  • User Sentiment Search
8 methods

Measurement & Optimization

Track what is moving, what is underperforming, and where the product experience is leaking value.

  • UX Debt Map
  • A/B Test Design
  • CRO Audit
  • Funnel Analysis
8 methods

Ideation & Conceptual Thinking

Push direction forward without losing the evidence that should be shaping the ideas.

  • Brainstorming
  • User Story Mapping
  • IA & Nav Audit
  • UX Storyboarding
11 methods

Specialist layers

Support the wider system with deeper coverage across messaging, design, and user understanding.

  • Messaging Hierarchy
  • UX Copy Audit
  • Design System Audit
  • User Personas
Why this matters

The point is not to generate more research. It is to make the research usable together.

In Flowlytics, method outputs are meant to stay connected to the wider project logic. That means discovery context, active evidence, method reports, and the eventual recommendation all reinforce one another instead of breaking apart across different tools and meetings.

Run methods against the active project

Methods use the current project frame and available evidence instead of asking the team to start from a blank prompt every time.

Keep the output grounded

A strong result is project-specific, evidence-backed, and able to stand up without leaking into generic filler or recycled assumptions.

Carry the reasoning into strategy

The library supports a final direction that can still be inspected later because the logic and proof remain connected.

See how the platform keeps methods connected to the recommendation they support.

The method library only works if the evidence, reasoning, and final direction still hold together when a real product decision needs to be made.

Scroll to Top